Ad of the Day: Airbnb - Is Mankind?

As part of Airbnb’s largest global campaign to date, the company has released an adorable spot called ‘Is Mankind?’ that highlights the innocence and curiosity of youth.

The video features a baby walking towards a window while triumphant music plays in the background.

It asks ‘Is man kind? Are we good? Go see.’ The spot encourages viewers to explore the kindness of man even as the media often paints a different picture of what mankind represents.

The ad ends with the tagline, ‘Belong Anywhere.’

Additionally, the campaign includes social media and out-of-home elements. Billboards that say ‘MAN•KIND’ will be placed in different locations that both celebrate the kindness of men and women and call it into question.

TWBA/Chiat/Day handled creative for the campaign.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.