As part of Airbnb’s largest global campaign to date, the company has released an adorable spot called ‘Is Mankind?’ that highlights the innocence and curiosity of youth.
The video features a baby walking towards a window while triumphant music plays in the background.
It asks ‘Is man kind? Are we good? Go see.’ The spot encourages viewers to explore the kindness of man even as the media often paints a different picture of what mankind represents.
The ad ends with the tagline, ‘Belong Anywhere.’
Additionally, the campaign includes social media and out-of-home elements. Billboards that say ‘MAN•KIND’ will be placed in different locations that both celebrate the kindness of men and women and call it into question.
TWBA/Chiat/Day handled creative for the campaign.