Brand Vine Chart: New entries from Cornetto, Persil and Tour de France
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Cornetto has scooped the top spot thanks to it's #BreakTheIce campaign. The tongue-in-cheek clips, which encourage secret admirers to speak out, clocked up a loop increase of 13354 per cent for the ice cream maker.
Taking second place was Persil with a tip for accident prone customers. The life hack brought the brand's total loop count up to 606,192.
And the Tour de France entered at number three this week followed by Cadbury, Wimbledon and Subway.