It's no secret that Britain takes tea rather seriously and Yorkshire Tea show they are no exception. In fact, tea is very much at the centre of their universe as this entertaining ad from BMB shows.
Factory worker Brian gets more than he bargained for when his scrunched-up bit of paper fails to find the bin. His mercurial colleague takes the opportunity to fill him in on the brand's devotion to doing things "proper".
The idea that Yorkshire Tea have a worker as dedicated to the cause as this one - and with as much skill in manipulating time and space - owes much to a committed lead performance. Not even a cameo from Michael Vaughan can steal the show.
Executive Creative Director: Trevor Beattie
Film Production: Rogue Films
Director: Stacy Wall
Sound Design: Sam Ashwell / Sam Robson @ 750MPH
Media Agency: Goodstuff
Today's ad of the day is brought to you in association with David Reviews.