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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the Day: Yorkshire Tea - Brewtopia

It's no secret that Britain takes tea rather seriously and Yorkshire Tea show they are no exception. In fact, tea is very much at the centre of their universe as this entertaining ad from BMB shows.

Factory worker Brian gets more than he bargained for when his scrunched-up bit of paper fails to find the bin. His mercurial colleague takes the opportunity to fill him in on the brand's devotion to doing things "proper".

The idea that Yorkshire Tea have a worker as dedicated to the cause as this one - and with as much skill in manipulating time and space - owes much to a committed lead performance. Not even a cameo from Michael Vaughan can steal the show.

Agency: BMB

Executive Creative Director: Trevor Beattie

Film Production: Rogue Films

Director: Stacy Wall

Sound Design: Sam Ashwell / Sam Robson @ 750MPH

Media Agency: Goodstuff

Today's ad of the day is brought to you in association with David Reviews.

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