BET leverages Snapchat and Periscope for 2015 Awards
Last month the annual BET Awards took place. The network has been known for using their tent pole event to succesfully experiment with social platforms. 13.4 million viewers (live + same day broadcast) tuned in. The live telecast was the #1 Most Social Cable Special this year according to the network. #BETAWARDS was a worldwide trending topic on Twitter, and trended in the United States for over eight hours. Several other topics surrounding the show including the #BadBoyReunion and the Janet Jackson tribute continued to trend on Twitter several days after the show.
BET leveraged several platforms for the event:
- BET Digital partnered with Snapchat to aggregate snaps from talent, celebrities and users at L.A. Live for 'BET Awards Live Story.'
- BET live streamed content from the red carpet and backstage at the awards using Periscope. This allowed fans to stream the BET Awards Pre-Show for the first time ever by following @BETAwards. @BET Periscope platform increased 184% during the BET Experience and BET Awards night.
- Viewers were given access to a new Twitter Robot that roamed the aisles of the BET Awards, capturing crowd moments and reaction.
- BET’s partnered with Instagram and Facebook to create the first-ever Instagram music video, directed by the acclaimed musical director Benny Boom on the Red Carpet of the 2015 BET Awards.