Record Women’s World Cup final drew 13.3 million viewers on ABC

The Women’s World Cup final which saw USA defeat Japan in an eventful 5-2 clash drew in a record 13.3 million viewers on ABC.

Featuring a hat-trick from US star Carli Lloyd, the figure was close to doubling the 8.6 million viewers drawn into the previous final in 2011 which aired on ESPN, showing a growing interest in the sport in the states.

On the ad front, Fox, which broadcasted 37 matches from the 52-game tournament, generated an impressive $26.8m in ad sales, AdAge quotes from iSpot.tv figures.

Nationwide, Fiat, Visa, Ford, Bud Light. Audi and Nike were among the biggest advertisers of the Women’s World Cup on Fox.

Making the ad sale figures even more impressive is the fact that soccer airs in the US with limited ad breaks - unlike other sports such as basketball and football.

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