Belfast’s Lyric Theatre appoints We are AD to revamp digital strategy

By Michael Feeley | Founder and chief exec

July 3, 2015 | 2 min read

Belfast’s iconic Lyric Theatre has appointed digital agency We are AD to reshape its digital strategy.

AD will partner with cloud ticketing solution providers Spektrix to modernise the Lyric’s website and online booking system. The AD team travelled to Belfast earlier this month to run an on-site workshop, identifying the key business objectives, user personas and goals of the theatre.

The Lyric Theatre - AD's first client in Northern Ireland - reopened its doors in 2011 with a new £18.1 million building on the banks of the River Lagan. The Lyric has supported the early careers of local actors including Liam Neeson and Ciarán Hinds and aims to place local issues and people at the heart of its theatre.

Ryan Crown, marketing officer at the Lyric Theatre, said: “AD’s creativity and strategy for the redesign were everything we were looking for. We’re looking forward to getting to know more of the AD team and beginning a long-term partnership.”

David Johnstone, commercial director at We are AD, said: “Maybe it’s the magic of show business, but it’s hard not to be swept up in the enthusiasm and passion of the Lyric Theatre team. We have extensive experience working in the arts but each project is so unique,” said David Johnstone, commercial director at We are AD.

AD has previously worked with several arts and culture organisations, including The Young Vic, London Philharmonic Orchestra, Almeida Theatre, Scottish Ballet and Royal Exchange Theatre in Manchester.

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