Millennial Media, the mobile ad marketplace, has appointed Andrew Moore as managing director of Platform EMEA, a post which will see him tasked with growing the business and driving programmatic initiatives.
Moore arrives at Millennial Media from online video advertising platform SpotXchange, where he led the European expansion of the business as regional managing director, bringing over 15 years’ experience of traditional and digital media.
Prior to SpotXchange, Moore held several senior roles at AOL Advertising.
Moore commented: “Millennial Media presents a unique opportunity in that it is both an established, mobile-first advertising business with global scale and reach, yet is growing out a new and exciting part of the company in its Platform business.
"With an independent, full stack offering in mobile, Millennial Media is well positioned to be at the forefront of programmatic advertising in mobile. To be leading the team that will deliver those programmatic capabilities to clients is a tremendous opportunity, one which I am passionate about progressing for this company.”
Based in London Moore will report directly to Mark Connon, Executive Vice President, Platform business.