Author

By John McCarthy | Media editor

July 1, 2015 | 2 min read

Nike has unveiled a new ad campaign featuring the world’s best sports stars showcasing how the apparel firm's running shoes gives athletes the edge in the field.

Joining Nike's ‘So Fast’ team is Rafael Nadal, Serena Williams, Wayne Rooney, Mo Farah, Kobe Bryant, Katarina Johnson-Thompson, Michael Johnson, Shelly Ann Fraser Pryce, Richard Sherman, Allyson Felix, Dion Phaneuf, Shane O'Neill, Marlen Esparaza, Marcus Mariota and Odell Beckam Jr.

They have come together to promote the Nike Air Zoom Elite 8 as the world’s fastest running shoe.

Directed by Neal Brennan, co-creator of the Chappelle Show, the 90-second ad also features cameos from David Blaine and the Road Runner.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

On the campaign, Shelly-Ann Fraser-Pryce, the world’s fastest woman, said: “Everything about my training is speed. Even if I'm running 300-meter repeats in training, or if I’m weightlifting, I'm thinking about speed.

“I try to do everything very fast because the quicker you can be in your training, the better it is for you as a runner.”

In addition to the new push which will boast a wide appeal with its many sports stars, Nike is also looking to better monetise its social streams to bridge the gap between media and commerce.