Tennis champ Andy Murray has taken part in Outdoor Plus’ #message2london campaign with a message to Londoners stating: “I’m supporting the WWF and sniffer dogs @ Wimbledon to end illegal wildlife trade.”
The tweeted missive comes as Murray prepares to take to the court at Wimbledon and is one of a number to be singled out for its billboard treatment by the digital out of home media specialist.
Participants from the worlds of food, music, entertainment art and politics are invited to write in 10 words or less to earn a weekly ‘tweet on the street’ spot that will grant exposure to up to 9m Londoners via 14 Outdoor Plus sites across Central London.
Jonathan Lewis, managing director, Outdoor Plus, said: “In an age where so many messages are communicated through private channels we are thrilled to provide a chance for people to talk to more than nine million Londoners in the most visible public way. We are grateful to all the celebrity participants for embracing our ‘tweet on the street’ to help us demonstrate the instant fame which DOOH can deliver.”
Murray is the latest in a line of celebrities to commit to the campaign with messages from Bono and Paloma Faith, Richard E Grant, Tracey Emin and Jamie Oliver also lined up.
The campaign will run through to the end of August.