16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

WPP chief Sir Martin Sorrell calls on Dentsu Inc, Havas Group, Publicis Group, InterPublic Group & Omnicom Group rivals to join him to fight Climate Change at Cannes next year

Sir Martin Sorrell, chief executive of WPP, has called upon his five largest competitors to join him in "linking arms" at the Cannes Lions festival in 2016 as a symbol of their united stance against climate change.

Speaking to The Drum, Sorrell directly invited the chief executives of Publicis Groupe, Omnicom, Dentsu, Havas and InterPublic Group.

The idea formed on stage while Sir Martin debated with former American Vice President, Al Gore and discussed the Ask Why Not? campaign which saw competitive companies join forces on a single issue. During that, he promised to invite his competitors to come together the following year alongside Gore to discuss climate change.

"On one thing we are all agreed and that is the importance of climate change and the need to progress this as rapidly as possible," said Sorrell.

He personally called on John Wren, Maurice Levy, Michael Roth, Yannick Bollore and Tadashi Ishi to meet with him at the Lions Festival the following year at midday on the Friday of Cannes to continue the debate.

"Hopefully this will stimulate other companies that are competitive one another, clients and media owners, both old and new, to come together on the climate change issue," he explained.

At the time of writing none of the invited chief executives were known to have yet accepted the offer.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.