Arthur Sadoun has been enlisted to oversee MSLGROUP, Publicis Groupe’s global PR firm, in addition to his current role as chief executive of Publicis Worldwide.
In a bid to integrate Publicis’ PR and strategic communications capabilities for all client campaigns, Sadoun will also oversee the MSLGROUP.
Sadoun will replace Olivier Fleurot who will join the Groupe's holding as senior vice president where he will head comms, corporate social responsibility (CSR) initiatives, real estate and insurance.
Maurice Lévy, chief executive of Publicis Groupe – and guest editor of the latest edition of The Drum, said: “This alignment is not at all about merging MSLGROUP with Publicis Worldwide. To put it simply, Arthur Sadoun will head the two networks and leverage MSLGROUP’s skills to design a new integrated approach.
“All this to the benefit of our clients and of our strengthened Groupe growth.”
Lévy concluded that the move would help simplify the Groupe’s corporate structure.