Digital
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16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

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31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

When Kim Kardashian West met Sir Martin Sorrell: what happened when the world's biggest online celebrity met advertising's most powerful businessman?

Superstar Kim Kardashian West has admitted that she might be persuaded to expand her social media presence to include Snapchat while discussing her career with WPP chief executive, Sir Martin Sorrell.

The pair met while attending the Cannes Lions Festival of Creativity after Kardashian West featured as part of the Hollywood and Trends in Digital Storytelling session, hosted by WPP agency Sudler with its group creative director Chris Duffey and Niccolo De Masi, chief executive of Glu Mobile, which developed Kardashian West's mobile game.

During the interview the pair discuss the Kardashian family brand, her use of social media and how it has helped her build her own audience of millions, the mobile game and her views of using Snapchat ahead of launching her own digital platform later this year.

The Keeping Up with the Kardashians star, who has 33 million followers on Twitter and 37 million on Instagram had said earlier in the day that her accounts were off limits to brands and said that she preferred the platform to be natural, while speaking to Duffey and De Masi on stage.

The video interview can be viewed above or on The Drum's YouTube channel.

More from the interview between Kardashian West and Sorrell will appear on The Drum in the near future.

Follow The Drum's coverage of Cannes Lions Festival through the dedicated news hub.

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