Brand Vine Chart: EE's Glastonbury app takes the top spot


By The Drum Team | Staff Writer

June 26, 2015 | 1 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

EE stole the top spot thanks to a preview of its handy Glastonbury app which lets merry festival goers use their smartphone to locate where they've pitched their tent.

Coming in at number two was Mountain Dew. The soda giant clocked up a loop percentage increase of 164.55 per cent with a video showcasing the brand's #DoThatDew street art collection.

And Andy Murray may have just won the Queen's tournament but Canadian-born Genie Bouchard has secured British Tennis third place with a clip of her backhand swerve from her Aegon Eastbourne game against Belinda Bencic.

The Drum, Bank of America and Pizza Hut also made it into the chart.

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