IBT Media hires Olson’s Mitchell Caplan as its first CMO

Publisher IBT Media, which owns International Business Times, has named Mitchell Caplan as it first chief marketing officer (CMO).

Mitchell Caplan

In this new role, he will be tasked with driving revenue through advertising. He will also be responsible for brand development.

Before joining IBT Media, he served as chief marketing officer at agency Olson. He has also held this role at both McCann and Y&R throughout his career.

CEO and co-founder of IBT Media Etienne Uzac said of Caplan’s appointment: "Mitchell is going to live and breathe our brands, digging deep into their meaning to redefine and narrow how we see them. Ultimately, everything that involves a given brand will have to go through this identity and match this vision.”

IBT Media’s other brands include Newsweek, which it bought in 2013 and shortly afterwards revived its print edition, as well as Medical Daily, Latin Times, iDigitalTimes, and Fashion Times.

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