Digital Cinema Media (DCM) has bolstered its commercial offering with additions to its innovations, sales and clients teams as the advertising business looks to capitalise on buzz around the year’s remaining blockbusters.
The company has hired Ross Luckie from Bauer, Luke Smith from Telegraph Media, Esther Canham from Channel Five and Michael Pollard from Val Morgan to help build on a 7. 3 per cent year-on-year jump in box office figures and advertising revenue in the six months of the year. Additionally, Zoe Ibrahim, formally agency manager on the Opera agency account, has been promoted to client lead.
DCM’s recruits join midway through a 2015 that is littered with blockbusters. Last week alone saw Jurassic World become the first film to gross over $500m globally in just one weekend and DCM expects upcoming releases such as Inside Out, Minions, Mission: Impossible Rogue Nation and Star Wars to help swell its coffers.
DCM’s chief executive Karen Stacey, who took the role permanently in March, said: "DCM is committed to unlocking new opportunities for brands to connect with cinema's young, upmarket and early adopting audiences and we're really excited to be expanding our innovations, sales and clients teams to help prove cinema's effectiveness as part of the media plan and to propel our business forward.
"This reflects the growth the cinema industry has experienced over the last six months alone and the increasing popularity of our powerful medium. It seems the rest of media has figured out that DCM is the place to work!"
The flurry of hires follows the promotion of marketing director Zoe Jones to marketing insights director in May.