TravelSupermarket has launched a digital, social and PR campaign starring Made in Chelsea’s Jamie Laing as the comparison site looks to engage consumers in the run up to the summer holiday period.
The #CheckoutToCheckin campaign, created by advertising agency The Corner, includes a series of videos that show Laing as he covers a shift in a supermarket in Mexico. The campaign aims to encourage TravelSupermarket customers to get out of the hotel this summer and meet the locals.
The multi-layered campaign will also gives one person the chance to win a five-star, seven-night trip to Mexico in exchange for one shift in a local supermarket.
Neil Simpson, founding partner at The Corner said of the campaign: “TravelSupermarket wanted to find a way to ensure the brand stays front-of-mind as we approach peak summer holiday season. So we created a campaign specifically designed to capture the imagination of the 18-30 audience the company wants to target.”
Content will appear on social media, supported by email marketing and a consumer PR push, executed by PR agency Splendid Communications. The Corner will also community manage the campaign across TravelSupermarket’s social estates.