Buzzfeed has hired former Guardian US editor Janine Gibson as editor in chief of its UK operation.
Gibson served at The Guardian for 17 years, most recently moving to America to oversee the launch of its American arm. She played a pivotal role in the coverage of Edward Snowden and the NSA leaks story.
However, she left in May after losing out to Katharine Viner to become editor-in-chief.
In her new role a Buzzfeed she will oversee its expansion in the region and manage the team of 40 reporters.
Luke Lewis, who had been editor of BuzzFeed’s UK operation, has become executive editor reporting to Gibson.
Gibson, who will join Buzzfeed in September, said: “I am extremely honoured to be charged with growing the incredibly talented team that Luke has built.
"I can’t think of a more exciting place in British journalism right now, and am thrilled at the opportunity to further BuzzFeed’s reputation as a force for breaking news, insightful reporting, and very good jokes.”