Exclusive: Mobli CEO Moshe Hogeg discusses the EyeIn launch and its potential for TV
In 2010, Mobli, a tech startup based out of Tel Aviv launched an image sharing app that was popular but never quite caught on like Instagram. The startup raised $86 million dollars and over the last three years have pivoted to create a game-changing visual content search called EyeIn that they announced yesterday in Tel Aviv, Israel.
I attended the event held in the city's beautiful port, where Found Remote was announced and included as one of the launch partners. In an exclusive interview with CEO and founder Moshe Hogeg (see video above) we asked about the potential this product has for the TV world and why they developed it.
The event itself was spectacular and showcased the endless, hard work that the Mobli team invested in creating an extremely unique social image and video search tool, and a publisher platform. The attention to detail with live demos and examples from the Nepal earthqauke, Game of Thrones and the Tony Awards were Apple keynote-esque. There was also an interactive artistic performance to introduce the product at the beginning that felt like the most glamorous of TV upfronts.
The platform pulls images and videos from Instagram, Twitter and Mobli. Here are details from their announcement:
EyeIn utilizes the most advanced computer vision, natural language processing and machine learning technologies to detect, analyze and categorize crowdsourced visual media data, automatically prioritizing this media according to its relevance. Its proprietary technology and main event detection algorithm has the ability to categorize photos according to type (selfie, landscape etc.), to filter videos according to crescendos in sound automatically detecting the significant moments in videos through audio dynamics analysis, and enabling news, games and event highlights to be prioritized. This process allows EyeIn to bring the best and most applicable photos and videos to the forefront giving users unprecedented access to concerts, sporting events, rallies and breaking news events around the world, in real time. By tapping into crowdsourced content, EyeIn can provide the most expansive access possible, presenting a unique ability to view authentic content from around the world both in real time and retroactively.
The potential for TV networks is huge. For big sporting events, awards shows and concerts that air on TV it will be extremely easy (and free) to search for the most relevant social visual content. Down the road Mobli has plans to monteize the platform via a customized ad platform. Reactions by the tech community have also been positive so far.
You can access the Found Remote hub here. Sign up to receive The Drum's Daily US newsletter.