England Golf, the body representing amateur golfers, has hired sport & entertainment agency Generate to help it devise a long-term commercial and marketing strategy.
Intended to boost membership and drive participation the promotional push follows a 2012 merger between the English Golf Union and the English Women’s Golf Association, giving it responsibility for 1,900 clubs and 675,000 members.
Rupert Pratt, managing partner of Generate said “We are delighted to be working with England Golf to raise awareness of their existing activity and attract commercial partners to help them grow the game. This is a unique opportunity to directly access and engage with their 675,000 members and 1,900 clubs but also with the 1.13m* golfers in England via a broad range of activities.”
David Joy, CEO of England Golf, said, “We have an exciting vision and strategy prepared and are looking forward to working with Generate to raise awareness of activity we have in place and securing partners. We have a fantastic platform to commercially grow businesses via our unique access to the golf community nationally and regionally.”
The new commercial strategy will cover sponsorship, broadcast and PR as well as an overhaul of existing digital and CRM platforms.