Lego partners with Angry Birds for branded constructions sets

Lego has partnered with Rovio Entertainment, creator of the Angry Birds franchise, to create a series of themed construction sets designed to tie-in with the upcoming release of The Angry Birds Movie.

Set for release in spring 2016 the licensed products will dovetail with a cinematic interpretation of the most downloaded mobile game in history, dragging the pig bashing sensation from the touch screen to the big screen in the process.

Pekka Rantala, chief executive officer of Rovio, said: “The Legobrand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner.”

Jill Wilfert, vice president, licensing & entertainment at The Lego Group added: “We are excited to bring Angry Birds to life in Lego form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film. We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.”

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