PHD has picked up Ferrero’s emerging markets business following a competitive pitch with incumbent Mindshare.
The Italian chocolatier, best known for its Ferrero Rocher foil wrapped spherical sweets, made the appointment following a comprehensive review of its brand portfolio.
A Ferrero spokesperson commented: “Our goal was to find the right media agency partner, leveraging the unique scale of the Emerging Area to drive brand growth.
“There has been a comprehensive comparison of processes, structure and services as well as case studies for different brands out of Ferrero’s portfolio. All invited agencies demonstrated their conceptual and strategic potential.
“We acknowledge the exceptional professionalism and utmost commitment of all participating global media groups. After an extensive pitch, Ferrero has opted for PHD (Omnicom Media Group). We expect to be able, through our agency partner PHD, to communicate through an innovative media strategy in an integrated and effective manner to the consumers in the area.”