UK erotica brand Coco de Mer has unveiled refreshed branding and packaging as it looks to reestablish its luxury positioning.
Carried out by Williams Murray Hamm (WMH) the new look includes a colour palette of teal, black, ceramic, clementine, ‘Coco gold’ and red while the typography and Coco de Mer marque has been redrawn in gold.
The packaging for Coco de Mer's new range of luxury adult toys has also been designed by WMH and was inspired by some of history’s well known dames of seduction: Nell Gwynne, Georgiana the Duchess of Devonshire and Catherine Howard.
Based around the idea of exploration and discovery and using Coco de Mer’s heritage prints, WMH has created boxed packaging that features a peep-hole, teasing people with glimpses of the erotic prints that lie behind.
Garrick Hamm, creative director of WMH said: “I’m very proud of the work we have done for Coco de Mer. The strategy and design work will help reestablish Coco as the luxury leader it deserves to be. Sexy is: empowerment, understated style and beauty within, not cheap pink nylon knickers.”
The new branding and packaging is now live on the Coco de Mer website and at the brand's Covent Garden flagship store.