Bono, Tracey Emin & Paloma Faith tweets displayed on London streets
A host of celebrities including Bono, Tracey Emin, Jamie Oliver, Paloma Faith, Richard E Grant have teamed up with Outdoor Plus to deliver personal tweets to the streets of London.
The #message2london campaign sees the digital out-of-home (DOOH) company invite celebrities to compose a message to Londoners in ten words or less with one being selected for display each week.
Dubbed ‘tweet on the street’ the campaign is targeting in excess of nine million Londoners during each seven day window at 18 Outdoor plus sites around the capital including the Euston Underpass, Vauxhall Cross, The Eye Holborn, Cheyne Walk and the City of London Gateway.
Jonathan Lewis, managing director, Outdoor Plus, said: “In an age where so many messages are communicated through private channels we are thrilled to provide a chance for people to talk to more than nine million Londoners in the most visible public way. We are grateful to all the celebrity participants for embracing our ‘tweet on the street’ to help us demonstrate the instant fame which DOOH can deliver.”
The campaign is scheduled to run through to August.