Vera Bradley Theresa Palermo Retail

Vera Bradley names Theresa Palermo as chief marketing officer


By Minda Smiley | Reporter

June 3, 2015 | 2 min read

Handbags and accessories company Vera Bradley has chosen former Fossil vice president of global marketing and public relations Theresa Palermo to serve as its chief marketing officer (CMO).

In this role, she will be tasked with developing and implementing marketing strategies across the company’s channels that will build brand awareness and drive revenue growth.

Palermo joined Fossil in 2011 as global senior director of marketing. Prior to that, she held marketing roles at retailers including The Timberland Company and the J. Jill Group.

Robert Wallstrom, chief executive officer of Vera Bradley, said of her appointment: "Theresa comes to Vera Bradley with an accomplished retail marketing background. She has a terrific blend of creative and analytical skills and a solid track record of building brands, engaging consumers, and driving sales through designing and executing comprehensive marketing programs.

“Marketing is a key focus for Vera Bradley as we work to create excitement around our brand and introduce consumers to our myriad of new products,” he said.

She will be based in Fort Wayne, Indiana and will begin her new position on 22 June 2015.

Vera Bradley Theresa Palermo Retail

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