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Partners Andrews Aldridge snares RPD's Szilvia Szabo to lead product development

By Rebecca Stewart | Trends Editor

Partners Andrews Aldridge

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Partners Andrews Aldridge article

June 3, 2015 | 3 min read

Partners Andrews Aldridge has hired RPD's chief strategy officer, Szilvia Szabo, as its first ever product manager.

She is to spearhead the agency's new product business unit, which will be dedicated to building, testing and launching digital products.

Szabo has over 10 years' experience in digital, and has spent time at various creative agencies and tech startups across Europe – most recently at RPD International where she was in charge of strategy, planning and business development.

She has also worked for IBM Hungary, Nova Global Sweden, and French pharmaceutical giant Boomerang.

Commenting on the appointment, Martin Nieri chief executive of Partners Andrews Aldridge, said: “With tools, products, utilities and services becoming just as viable as communications at engaging consumers, it’s critical that we have a full-time capability looking at ongoing opportunities that can help our clients achieve their goals.

"We’re delighted to have Szilvia on board to help us do just that," he added.

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Earlier this year Partners launched CX Score – a tool that can accurately monitor and benchmark a brand’s digital performance and quickly work out the areas they need to invest in going forward. The Product Business Unit will aim to build on this offering.

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