Molson Coors promotes veteran exec Martin Coyle to UK marketing director
Molson Coors has appointed Martin Coyle as marketing director for its UK and Ireland business where he has vowed to make the beer category “healthier and more valuable for everyone”.
Coyle has spent the past 10 years at the company, most recently as director of Ireland, Scotland and craft. Prior to that he has served as brand director for Carling, head of sponsorship, and customer director.
“This new role offers an opportunity to really combine the best of both brand worlds, taking the consistent quality of big scale brands, the innovative freedom of Craft, and the passionate and talented people throughout our business, to give consumers the choice of exceptional beers they deserve,” Coyle said on the promotion.
“Scale brands and Craft brands have a lot to offer the category individually, but harnessing the strengths and opportunities of both is how we can ensure the beer category thrives in the future.
“It is my ambition to work across our business to maximise these opportunities, making the category healthier and more valuable for everyone.”
He replaces former marketing chief Andy Cray who recently became global chief commercial officer.
Frederic Landtmeters, managing director for Molson Coors UK and Ireland, said Coyle’s strengths lie in his ability to build and nurture brands of all sizes.
“His sharp commercial acumen and strong leadership pedigree has led the exciting growth markets of Ireland, Scotland, Sharps and Franciscan Well, and we are certain he will continue to deliver as his remit extends across all brands,” he continued.
Coyle begins his role with immediate effect.