Costa turns to movement illusion technology for outdoor summer campaign

Costa Coffee has launched an outdoor ad campaign which uses lenticular technology to make the creative appear as though it is moving.

As the public walk past the telephone box ads they will see a cup of iced coffee being shaken, as Costa looks to push its new coffee over ice offering.

Working in partnership with JCDecaux, Costa is the first brand to integrate the technology into 500 of its telephone box StreetTalk sites that are situated in close proximity to Costa stores.

Kirstey Elston, head of marketing at Costa said: “By implementing lenticular creative into our summer campaign we aim to reach a huge audience at the right place, at the right time. We hope the distinct, moving creative really does turns heads in the lead up to summer.”

The #ShakeUpSummer campaign is aimed at young urban audience and will run for two weeks.

The campaign has been planned and booked with JCDecaux by ZenithOptimedia and Meridian Outdoor, and forms part of Costa’s wider summer campaign which includes print, instore, digital and PR.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.