Ad of the Week: Coco de Mer - X

TBWA\London’s compelling film campaign for Coco de Mer ‘X’ clearly struck a chord with Creative Department readers securing this week’s Ad of the Week.

The collaboration between TBWA\London and Rankin aims to engage people in a new, liberated conversation around desire.

Shot by an ensemble of directors and photographers the concept was created by TBWA\London creative director, Walter Campbell, and immerses the viewer in the deepest desires of the erotic imagination.

Running online and in cinemas the creative is a rollercoaster ride of images, from seemingly banal everyday moments to evocative images of Coco de Mer lingerie.

Don’t miss your chance to vote for next week’s Ad of the Week. Cast your Creative Department vote here.

Chief Creative Officer: Peter Souter

Concept Creator: Walter Campbell

Copywriter: Sean Doyle

Editor & Video Art: Nick Gilberg

Designers: Daniel Todd, Anna Leapman

Additional Credits: Account Director: Alexis Jamgotchian

Agency Producer: Natalie Spooner

Executive Producer: Elin Tiberg

Producers: Ada Almeida, Lauren Havard, Clark Jackson

Assistant Producer: Nick Forbes Watson

Director of Photography: Marcus Autelli, Matthew Taylor, Eric Zimmerman

Production Company: Rankin Film

Director: Rankin, Vicky Lawton, David Allain, Bronwen Parker-Rhodes, Trisha Ward, Damien Fry, Jo Hunt

Post Production Company: MPG

Post Production Producer: Tomek Zietkiewicz

Telecine: Kai Van Beers

VFX: Marcus Dryden, Michael Gregory, Alex Snookes

Sound Design: Wave

Sound Designers: Simon Carroll, Peter Salmang

Music Designer: Jason Stone, Peter Salmang

Executive Sound Producer: Rebecca Boswell

Sound Operator: Michael Powell

Music Consultants: Platinum Rye

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