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Live & Breathe promotes James Hoxley to ECD

Live & Breathe has promoted James Hoxley to the role of executive creative director following a restructure of its top tier creative team across its Leeds and London offices.

Previously creative director of retail at the Marketing Store, Hoxley rejoined Live & Breathe in 2013 in the same role, having worked there for a decade prior.

As well as overseeing the development of the consultancy's creative teams, he will now work alongside recently-appointed executive planning director Jamie King on major creative projects and with existing clients – including Morrisons and Birds Eye.

Live and Breathe’s managing director Nick Gray that the promotion was “well-earned”.

“We have a real power team in James and Jamie. Together they personify the agency’s considered maverick proposition,” he added.

The move follows the promotion of Gary Jacobs to the role of creative director last year, which saw him take on more responsibility of the day-to-day running of the London office’s creative department.

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