US Ad of the Week: Samsung - Right At Home
Kristen Bell and Dax Shepard charm viewers as they prepare for a dinner party in their latest ad for Samsung, which has been voted by US Creative Department readers as Ad of the Week.
The spot features the celeb couple using Samsung’s kitchen, laundry, and cleaning appliances while they prepare for their guests to arrive.
It pokes fun at just how exhausting prepping for a simple dinner party can be, as Bell makes both ‘gluten-free’ and ‘vegan-free’ dishes and Shepard is forced to do a last-minute clothes swap after being involved in a ‘natural disaster mid-diaper change.’
Created by McKinney, the tagline for the video is ‘The Next Big Thing is Here.’
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Credits:
Brand: Samsung
Title: Right At Home
Agency: McKinney
Agency Website: http://mckinney.com/
Chief Creative Officer: Jonathan Cude
Art Director/ACD: Will Dean
Copywriters: Robyn Gunn
Additional Credits: SVP, Director of Broadcast Production: Regina Brizollara
SVP, Executive Producer: Naomi Newman
VP, Group Account Director: Katie Clark
Account Director: Shana Bellot
Account Executive: John Sokolowski
VP Broadcast Business Affairs Manager: Laura Gearino
Head of Account Planning: Walt Barron
Project Manager: Mark Gozzo
Project Coordinator: Kyle Kraft
Production Company: Independent Media, Inc.
Executive Producer: Susanne Preissler
Director: Tucker Gates
Line Producer: Karen Rohrbacher
Editing Company: Cosmo Street
Executive Producer: Yvette Sears
Producer: Jaclyn Paris
Editors: Tessa Davis / Justin Trovato
VFX: Suspect
Head of Production: Tsiliana Jolson
Licensed Music: I DO, The Marvelows
Published: May 2015