Deutsch North America has named Madonna Deverson, formerly of Ogilvy & Mather, to the newly created role of executive vice president of brand intelligence.
In her new role, Deverson will be responsible for simplifying the agency’s data, and transforming it into usable insights.
While she will co-report to both New York and Los Angeles’ chief strategy officers, Deverson will be based in LA.
"Information is everywhere and just like journalists, we need to absorb facts and ideas from many sources in order to tell compelling and culturally relevant stories," said Deverson.
"I'm really excited to be joining such an entrepreneurial, collaborative agency. They don't make excuses and are not afraid to put work into the world that will connect with and provoke people."
Previously she was senior partner and executive director of Intelligence Group at Ogilvy & Mather.