Idris Elba treats viewers to six-week Sky Store ad push

Sky Store has once again called on Idris Elba for a six week long UK and Republic of Ireland ad push highlighting the platform’s range of new blockbuster movies across devices.

The campaign, which was created by Brothers and Sisters, sees Elba explain how Sky Store allows us to “treat ourselves” to the latest movies such as ‘Kingsman: The Secret Service’ and ‘Fifty Shade of Grey’.

“Idris is a successful creative franchise, constantly entertaining and uplifting and enjoyed by the public. Proof that for consumers, ideas wear in - not out,” commented Matthew Charlton, chief executive officer at Brothers and Sisters.

To illustrate the flexibly of the service across devices the creative sees the Luther actor physically take his TV off the wall reducing it to tablet size for viewing on the move before folding it into a DVD which can be added to subscribers’ collection through the ‘Buy and Keep’ service.

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