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Oxfam America to use targeted mobile ads to help raise money for Nepal post-earthquake during Internet Week


By Minda Smiley, Reporter

May 14, 2015 | 2 min read

Nonprofit Oxfam America has partnered with mobile location targeting company xAd to send Internet Week attendees ads that will encourage them to donate money for relief efforts in post-earthquake Nepal.

The campaign ads will be directed towards people who are at or nearby key Internet Week venues during conference hours. Internet Week will host more than 250 events around New York City from 18-24 May.

CEO of xAd Dipanshu Sharma said he reached out to Oxfam to start a pro-bono ad campaign to run during Internet Week after he and his wife had initially used Crowdrise to raise funds for Nepal on their own.

Sharma said: “Since it was founded in 2009, xAd has created powerful location and mobile targeting technologies that help nearly 1 million brands and advertisers not only drive local market awareness, but actual in-store visits and sales. So why can’t this same technology be used to do the same for relief efforts?”

Mike Delaney, director of humanitarian response for Oxfam America, said: “Since the 7.8-magnitude earthquake occurred, more than 8 million people have been affected, losing their homes, their families, and their livelihood.

“As monsoon season begins, this support is even more critical. Working with companies like xAd, makes it possible for Oxfam to deliver aid to local communities in need, including clean water and hygiene kits to thousands of people,” he added.

Oxfam America works in more than 90 countries. Its mission is to create lasting solutions to poverty, hunger, and social injustice.

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