Twitter meets fast-food: Domino's will soon take emoji tweet orders

Domino’s will soon accept orders via Twitter.

To order, consumers just need to tweet an emoji of a pizza to the brand.

"It's the epitome of convenience," Patrick Doyle, Domino's chief executive told USA Today. "We've got this down to a five-second exchange."

More than half of the brand’s orders are placed digitally as it stands. The move aims to target a younger, more tech-savvy customer.

"Domino's has become something closer to a tech company that sells pizza," Doyle said. "It has amassed a team of about 250 technology employees at its Ann Arbor, MI headquarters vs. about 50 tech employees just a decade ago."

Other brands, including Starbucks, have experimented with Twitter ordering, though this is the first to permanently implement it.

The feature will become available next Wednesday.

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