MTV slaughters all their talent in big social media push for Scream
On June 30th MTV will continue their push into original scripted shows with Scream, based on the hit 90s horror films. As part of their big marketing campaign they decided to slaughter all their top talent from Teen Wolf, Awkward, Faking It and more in a viral video titled "Killer Party" (included above).
The spot itself is shot beautifully in one frame to Rilo Kiley's "It Just Is". The real genius behind the promotion is how MTV leveraged all their main social channels to tease and amplify the video.
There's a Snapchat story with fun stills of each of the cast member, Instagram photos, Vines and more. More importantly the talent themselves got into it. Teen Wolf star Tyler Posey (over 1.59 million followers) tweeted about it four times and Awkward star Ashley Rickards (over 560,000 followers) tweeted about it twice.
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