Havas Worldwide News Market Research

Nearly half of US consumers approve of digital health monitoring devices, Havas study finds


By Minda Smiley | Reporter

May 11, 2015 | 2 min read

45 per cent of US consumers favor devices that track all aspects of one’s physical health, according to a Havas Worldwide study entitled ‘iBody: The New Frontier.’

Globally, seven in 10 prosumers approve of health tracking devices with nearly half already utilizing at least one. Havas defines prosumers as “men and women who are influencing markets all over the globe,” stating that mainstream consumers are likely to be doing what they are doing six to 18 months from now.

However, four in 10 global respondents expressed concern about the loss of privacy that comes with these technologies.

Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, said: “As technology changes every aspect of our lives, it’s given people around the world a greater awareness of their own well-being, and a new arsenal of tools to track and improve their health.

“At the same time, technology has opened a rich opportunity for brands in the health, beauty and fitness spaces to truly become partners to consumers on their journey to wellness. There is enormous potential for those brands able to help consumers make smart decisions about caring for and maximizing the value of their most important asset: themselves.”

Findings from this study were based upon online survey responses from 10,131 people over the age of 18 in 28 markets.

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