Online department store Littlewoods has continued its ‘Littlewoods Touch’ campaign into spring/summer 2015 recreating the perfect family holiday at the seaside in its latest advert.
Created by retained agency St Luke’s, the spot sees brand ambassador Myleene Klass return to share more of the magical Littlewoods touch.
“Summer is such an important time for young families as it’s one of the few times they get to spend quality time together,” said Andrew Roscoe, head of brand, sponsorship and celebrity for Littlewoods. “The Littlewoods Touch means that we can help mum provide the things she needs for her family to have their perfect summer in an affordable way.”
Julian Vizard, creative partner at St Luke’s added the advert “epitomises what’s special about the British summer” and shows how Littlewoods can help make it “even more memorable.”
The ad, which features the music track ‘Hold my Hand’ by Jess Glynne, will debut today (Friday 8 May) during Gogglebox running until 4 June. The campaign is supported by a multi-million pound media budget spanning national press and social media as well as TV.