Ad of the Day: Aspen Dental – Danica Patrick’s Food Truck Prank
Between work, family, and other responsibilities, it’s not always easy to convince adults to make regular dentist appointments. But Aspen Dental’s latest spot just might change that.
The ad features racecar driver Danica Patrick working in a food truck called ‘Easy Eats: A Taste of the Future.’ When an unsuspecting man comes up to order some fish tacos, hidden cameras show the look of disgust on his face when Patrick pours the tacos, along with some fries, into a blender.
After some confused mumbles, Patrick tells him, “We’re showing people what you’re food looks like if you don’t take care of your mouth.”
Later, she tells other customers, “We won’t really need forks anymore if we don’t have teeth,” as she serves up some burger and fries smoothies.
This isn’t Patrick’s first time starring in a commercial – she has appeared in spots for brands including Secret, Honda, and GoDaddy throughout her career.
Credits:
Agency: CP+B, USA
Chief Creative Officer: Ralph Watson
Executive Creative Director: Adam Chasnow
Creative Directors: Allen Richardson, Dave Steinke
Copywriter: Brian Caruso
Art Director: Marthon Pucchi
Senior Integrated Producer: Ramon Nunez
Junior Integrated Producer: Nick Roland
Group Account Director: Steve Sanders
Content supervisor: Katie DeSimone
Content Manager: Madison Morris
Production Company: HeLo
Director: Jeff Tremaine
Executive Producer: Justin Moore-Lewy
Managing Director: Brendan Kiernan
Producer: Chris Rouchard
Editorial Company: The Now Corporation
Executive Producer: Nancy Finn
Editor: Jesse Reisner
Post Production: Method
Producer: Paula Jiminez
Inferno artist: Wensen Ho
Coloring house: CO3
Senior Producer: Matt Moran
Editor: Siggy Ferstl
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