Advertising

Exact disrupts norm in ‘Dare to do’ campaign

By Shandah Graham | Intern

May 7, 2015 | 2 min read

Software provider Exact is challenging commuters to a series of light-hearted dares that will be videoed and shared via its social media channels.

Challenges range from ‘swap tie with someone else’, ‘give someone an unexpected compliment’ and ‘work somewhere else today other than the office’.

Those commuters passing through Waterloo Station who accept one of the 25 randomly picked challenges will be rewarded with a chance of winning an Apple Watch. For those not wanting to exert themselves too much, the watch can also be contested if they share their biggest business challenge, or ambition, to camera.

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The ‘Dare to Do’ campaign is supported by a team of brand ambassadors and performance artist alongside banner ads that encourage people to take part in the experiential initiative.

Lucy Fox, general manager for cloud solutions at Exact UK, said: “We are still seen as a challenger brand here in the UK, so challenging people to change their status quo very much fits in with our ethos.”

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