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By Minda Smiley, Reporter

May 7, 2015 | 1 min read

Just in time for Mother’s Day, Dick’s has released a spot celebrating women, specifically moms, for all of the hard work that they do.

The ad poses the question: “Who will you be at this unholy hour?,’ featuring moms waking up early to make time for themselves and exercise.

Whether its jogging to pick up your children at school or running on the treadmill while your baby is sleeping, the ad highlights how tough it can be for moms to try and squeeze in a workout.

The inspiring spot reminds women that even the smallest everyday decisions can end up culminating in something amazing, whether it’s finishing the last stretch of a marathon or finally mastering a yoga pose.

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