Kiss FM and Just Eat launch the biggest campaign to date
Kiss FM and Just Eat are launching their biggest campaign to date, centring around the online takeaway service’s latest campaign to celebrate life's small victories.
The six figure tie-up launches this week and runs throughout the summer, spanning content across the radio station’s on-air, digital, mobile & social channels. Content targets audiences during the ‘dinner’ making decision period between 3pm and 7pm.
Sponsorship credits will air every hour on the LIVE@Kiss show supported by promotional trails at breakfast.
Live@KISS presenters Michael Lewis and Andrea Zara will kick off the campaign by sharing their own mini fist pump moments with listeners, who will then be asked to do the same by sending in photos, short videos, texts or tweets. Throughout the radio broadcast fans will have the opportunity to win a ‘menu of prizes to Takeaway’ including the very latest tech gadgets.
Additionally, listeners will also be driven online to www.kissfmuk.com where a dedicated Just Eat hub pools all the on-air and social activity.
Leah Knighton, senior marketing manager, Just Eat, said: ‘We’re really excited to launch this campaign with KISS FM. It’s really important for us to be able to engage with consumers when they’re making a decision about what to eat for dinner and this partnership will enable us to really bring JUST EAT’s brand personality to life in a unique, fresh and engaging way.’
The partnership is the latest part of Just Eat’s campaign to get people to use the mini fist pump to celebrate the small victories in life, especially the satisfaction when the door bell rings after a takeaway has been ordered.
The deal was brokered by Havas Media Group.