The Drum Awards for Social Media 2022

Live in -h -min -sec

Author

By Jennifer Faull | Deputy Editor

May 3, 2015 | 1 min read

Lingerie brand Triumph’s latest ad, inspired by Disney film Frozen, sparked complaints to the Advertising Standards Authority (ASA) after it aired on children’s channel Cartoon Network.

The ad shows an animated version of a woman siging about finding the perfect bra. It ends on a real-life model trying on a bra in a changing room.

The advert aired on Cartoon Network channel before the 9pm watershed, prompting seven complaints to the ASA. The father of a 10-year-old boy later told The Mirror that the ad was ‘obviously inappropriate’ and ‘offensive’.

A spokesperson for Triumph said: ‘All innovative new campaigns will provoke varied commentary.’

Tirumph is one of a number of retailers to have leant on the success of ‘Frozen mania’ which helped generate a seven per cent increase in full-year consumer product sales in 2014 for Disney.

Triumph ASA Drum News

More from Triumph

View all