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Econsultancy Zone

Zone snaps up software development consultants Conversion Science

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By John McCarthy, Opinion editor

April 27, 2015 | 2 min read

Zone has acquired software development firm Conversion Science to fuel its growth strategy by bolstering its technology capabilities.

Mike Sastry, James Freedman and Paul Chudleigh

The digital marketing agency will adopt Conversion Science’s expertise with technologies and platforms including Adobe Experience Manager.

Conversion Science’s 29 members of staff will join Zone’s Umbraco and EPiServer experts to create a technology team of over 70. Additionally, Zone will service Conversion Science’s clients alongside its existing domestic relationships, including Tesco, Coca-Cola GB, BT, Barratt Homes and Prostate Cancer UK.

James Freedman, executive chairman of Zone, said: “The acquisition of Conversion Science is a significant step in our ambitious growth plans. It reinforces our belief that great technology underpins everything brands have to do in a digital world.

“The deal aligns our ambitions around international expansion, data and mobile. It also allows us to enhance our existing deep, long-term strategic relationships with market leaders and global brands.”

Mike Sastry, co-founder of Conversion Science, added: “We have a superb technical team with expertise in many areas including Adobe Experience Manager.

“We believe combining Conversion Science with Zone's full-service capability and relationship with blue chip brands offers a great opportunity for Zone's clients, Conversion Science's clients and our team."

Zone’s staff members are distributed throughout offices in London, Bristol and Cologne.

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