Rufus Leonard has appointed creative veteran Carlo D’Alanno as creative director.
D’Alanno will head up some of the agency’s key accounts, splitting the workload with James Ramsden who he will also report to.
He has over 20 years’ experience in design and brand communications, two areas of expertise the agency will try to harness as it looks to bring its customer experience credentials the fore.
He has held creative roles at Landor, Fitch, Lambie Nairn and Identica.
The hire comes off the back of Rufus Leonard’s strongest year to date for new business in 2014 and in March it was named number two in The Drum’s Design Agency in 2014.