Odeon Cinemas has appointed 101 as its creative agency.
The appointment sees 101 responsible for handling creative work for the cinema chain as it begins a period of brand revitalisation.
Andy Edge, commercial director at Odeon, said of the appointment: “101 have demonstrated a real understanding of our business, and have already shown incredible creative ambition as we enter this exciting phase.”
101 founding partner, Phil Rumbol, added: “Odeon is an iconic British entertainment brand waiting to be reborn. It is a privilege to be entrusted with this task.”
Odeon operates over 900 cinema screens in the UK and Ireland across 123 sites, the Group also runs over 2000 screens across Europe.