MediaCom names first senior partner of branded content and experiences

MediaCom has appointed Trixie Ferguson Gray to the newly created role of senior partner of branded content and experiences.

Gray will be responsible for leading content strategy, custom program development and activation for clients. She will report directly to Mark Fortner, managing partner.

Her role stems from the agency's revamp last year around content and connections, which aims to highlight its expertise in building strategies with content at the core.

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