US Ad of the Week: Ritz 'Life’s Rich'

Ritz crackers are celebrated for their buttery richness in the brand’s latest spot, which has been voted by US Creative Department readers as Ad of the Week.

Called 'Life's Rich,' the spot wishes viewers to be rich with happiness instead of rolls of money rich.

It's The Martin Agency’s first for the company after winning its business last year.

In the commercial, a voice proclaims: “May you be rich. So rich, nothing is out of reach,” while a little kid reaches for a Ritz cracker covered in chocolate spread and strawberries.

The :30 second ad is the first out of the campaign, with other versions debuting next month. A print version will launch in May as well.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Agency: The Martin Agency

Agency Website: http://www.martinagency.com/home

Chief Creative Officer: Joe Alexander

Executive Creative Director: Jorge Calleja

Group Creative Director: Danny Robinson

Creative Director: Chris Peel

Associate Creative Director: David Padgett (Anthem :30)

Associate Creative Director: Rexanna McCubbin (Anthem :30)

Additional Credits: Managing Director- Production & Development: Steve Humble

Senior Broadcast Producer: Adrienne Daniel

Talent Affairs Business Manager: Juanita McInteer

Senior Production Business Manager: Amy Trenz

Group Account Director: Darren Foot

Account Director: Veronica Zamiar

Account Executive: Brooke Tudeen

Project Manager: Ashley Althizer & Riana Bocchino

Group Planning Director: John Gibson

Planning Director: Elizabeth Cleveland

U.S. Production Company: Pulse

Director: William Lovelace & Dylan Southern

Assistant Director: Philip Herbert Elins

Production Designer: Kevin Bird

Director of Photography: Mathieu Plainfosse

Executive Producer: Hillary Rogers

Producer: Julia Roberson

South Africa Production Company: Juice Film

Executive Producer: Martin Jacobson & Carmen Amos

Line Producer: Stuart Pittorino

Production Manager: Carnita Mohd

Production Coordinator: Jaime Cowling

Editorial Company: Nomad

Editor: Val Thrasher

Assistant Editor: Allison Baruck

Executive Producer: Tommy Murov

Producer: Melissa Nusbaum

Conform & Finish: Running With Scissors

Executive Producer: Scott Friske

Producer: Katherine Leatherwood Brakman

Flame Artist: Ashby Wratchford

Audio Post Company: Rainmaker

Engineer/Mixer: Jeff McManus

Executive Producer: Kristin O’Connor

Producer: Clinton Spell

VFX End Tag: The Mill

Executive Producer: Sean Costelloe

NY Producer: Nick Strange Thye

London Producer, Design: Luis Martin

Art Director: Henry Foreman & Ivo Sousa

Published: April 2015

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