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Marvel erects a swarm of tiny billboards in Australia to promote Paul Rudd superhero flick Ant-Man


By John McCarthy | Media editor

April 21, 2015 | 2 min read

Marvel has launched a teeny tiny marketing campaign to publicise superhero movie 'Ant-Man before its summer launch after the company's previous oddball entry 'Guardians of the Galaxy' proved to be a hit at Box Office internationally.

News of the ad-boards started popping up on Reddit with commentators seemingly agreement that they were erected solely in Australian cities Brisbane, Melbourne and Queensland during the weekend.

The creative ads were created to mirror the ability of Paul Rudd’s Ant-Man to shrink to the size of an ant.

The movie will launch 16 July and will enter the Marvel cinematic Universe shortly after the upcoming release of superhero crossover 'Avengers 2: Age of Ultron'.

For those interested, take a peek at the Ant-Man movie trailer below.

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