By Michael Feeley | Founder and chief exec

The Market Creative

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April 20, 2015 | 2 min read

Window and conservatory blind-maker Thomas Sanderson has launched a light-hearted 30-second TV ad promoting its conservatory valet service, which will run for the next four weeks on home interest satellite channels.

The ad – developed by Manchester brand and retail agency The Market Creative - opens with a man enjoying reading the morning papers in his conservatory, until his wife announces that Thomas Sanderson have arrived to valet it. The man objects and sets about competing to clean it. In the end ‘the difference is clear’ and he steps back to admire the much better job that the professionals deliver.

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The ‘Difference is Clear’ tagline has also been applied across all channels including direct marketing mailers, press and radio ads with a month-long campaign on Classic FM.

Natalie Thomas, marketing director at Thomas Sanderson, said: “The ‘Difference is Clear’ campaign helps us to communicate the meticulous effort our technicians employ to valet a conservatory. It’s a new approach for the sector and we love the light-heartedness that helps bring the message home to prospective customers.”

Sue Benson, managing director at The Market Creative, said: “We tell the Thomas Sanderson story with a warm-hearted hint of humour to dramatise the difference between professionals doing the job and the non-professional - be that the customer, window cleaner, or anyone with a brush and hosepipe. The ad is intended to appeal to house-proud, discerning conservatory owners and was inspired by the huge effort that the conservatory valeting team undertakes.”

The TV campaign was written by Matt Baker and art directed by Matt Haigh (both of The Market Creative) with the ad conceived and delivered in little over over eight weeks. It was directed by Ben Tonge through Chief Productions.

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