Nicola Sturgeon Snp General Election

SNP makes fresh ‘vow’ to support general election manifesto launch


By John Glenday, Reporter

April 20, 2015 | 2 min read

The SNP have launched a poster campaign to highlight the party’s publication of its manifesto for the UK general election on the 7 May.

Placing party leader Nicola Sturgeon front and centre it features the words ‘My vow is to make Scotland stronger at Westminster’.

Viewing their leader as an asset, a rarity in British politics, the party is perhaps subconsciously one-upping the infamous ‘vow’ made by her political opponents in the run-up to the Scottish independence referendum.

A publicity campaign featuring 400 outdoor billboards, six mobile ad trucks and newspaper adverts in the Highlands and Islands and South of Scotland will back up this activity. On top of this some 800,000 postcards will be mailed to Scottish households and a further 1.6m distributed directly.

An SNP spokesperson commented: “This will be a manifesto for delivery UK-wide, with our alternative to cuts its centre-piece. For perhaps the first time, the SNP have proved our complete relevance to a Westminster General Election - not least with Nicola Sturgeon's hugely impressive performances in the TV debates.”

For further Election 2015 news see The Drum's dedicated news hub.

Nicola Sturgeon Snp General Election

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